Explore the Toolbox!
Our conservation toolbox is offered as an online library of ideas and resources to assist individuals, communities and organizations interested in promoting the conservation of the world’s four horseshoe crab species. However, we cannot do this alone. We need your help to fill in the missing resources and direct us to articles that reflect current conservation tends and solutions that may be relevant to our focus.
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The Role of Brand in the Nonprofit Sector
Nonprofit leaders need new models that allow their brands to contribute to sustaining their social impact, serving their mission, and staying true to their organization’s values and culture. In this article, we describe a conceptual framework designed to help nonprofit organizations do just that. We call this framework the Nonprofit Brand IDEA (in which “IDEA” stands for brand integrity, brand democracy, brand ethics, and brand affinity).
Best Practices Toolkit for Community Engagement
This Best Practices Toolkit for Community Engagement provides guidelines and suggestions for individuals, foundations, and businesses to develop or refine their own community engagement strategies. In-depth explanations are coupled with worksheets and sample models to provide the most robust and complete picture possible. You can use many or a few of these criteria in your own strategy, depending on your individual circumstances and resources. Some of the worksheets provided can also be used by non-governmental organizations as references to develop their programs and proposals.
How to Get Decision-Makers to Invest in Nature
Show us the data. That’s what I hear almost every time I work with decision-makers. Governments and businesses aren’t going to invest in conservation without data showing the effectiveness of those initiatives. So this is a great opportunity for us – environmentalists – to give them that data. But the research-based evidence they need isn’t always available. We who champion investing in nature need to better understand what decision-makers need to know, collect that data and translate it into accessible, actionable formats that allow them to compare their options. If we do this well, we can help decision-makers conclude that protecting nature is the smartest investment they can make.