“We who champion investing in nature, need to better understand what decision-makers need to know to support our efforts.” In this section, with your help, we will post articles on how to work with decision-makers that reflect current trends and solutions to everyday problems.
How to Get Decision-Makers to Invest in Nature
June 2016: Author: Mark Tercek, president and CEO of the Nature Conservancy and author of Nature’s Fortune
Show us the data. That’s what I hear almost every time I work with decision-makers. Governments and businesses aren’t going to invest in conservation without data showing the effectiveness of those initiatives. So this is a great opportunity for us – environmentalists – to give them that data. But the research-based evidence they need isn’t always available. We who champion investing in nature need to better understand what decision-makers need to know, collect that data and translate it into accessible, actionable formats that allow them to compare their options. If we do this well, we can help decision-makers conclude that protecting nature is the smartest investment they can make.